Wednesday, November 24, 2004

Napster and Blockbuster Online Make a Deal

I'm skeptical about this deal.
Napster and Blockbuster Online entered a co-marketing deal to package their music and movie services together in a "Digital Duo" gift card. The card, which will be available in time for the holidays, costs $20 and is available at RadioShack retail outlets.

Card holders get unlimited access to Napster's music library and two free track downloads from that service, as well as a month of free movie rentals from Blockbuster's DVD-by-mail offering | source: ClickZNews
It may be my un-trusting nature: this sounds like a good deal, but something is telling me beware. Blockbuster is doing everything it can to remain the movie rental giant. Did you know they followed Netflix plan and are not doing rental mailings. This seems odd considering that there are so many rental stores nearby that it would be faster to just drop them off. The late fee is what gets most of us, and that is where Blockbuster and most movie rental stores get their profits from. I'm interested to see how this works out.

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