Several media companies announced licensing deals Monday with YouTube Inc., potentially clearing copyright hurdles as Google Inc. (GOOG) reportedly is set to acquire the popular Internet-video site. Under agreements with two record labels and CBS Corp. (CBS), YouTube will track copyrighted material incorporated in its user-created videos and share advertising revenue with the media groups that own the content. Amicable partnerships could help pave the way for the YouTube acquisition, which has been pegged at $1.6 billion and could come as early as Monday afternoon.
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Napster shuttered its pioneering music-download service amid a barrage of lawsuits from the major record labels. In echoes of the controversy, Universal Music Group had hinted it might sue YouTube for copyright infringement. Instead Universal Music, a unit of Vivendi (12777.FR), and Sony BMG Music Entertainment were part of the deal flurry announced Monday. The companies will make their music-video libraries available on YouTube and share ad revenue for user-generated content that use their music. Google's video-sharing site reached similar arrangements with Sony BMG, a joint venture of Sony Corp. (SNE) and German media giant Bertelsmann AG, and Warner Music Group Corp. (WMG), which recently signed a licensing deal with YouTube. | source: Marketwatch
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